Advertising Disclosure
Our commitment to transparency
Ordinal 42 is committed to being open about any financial or commercial relationships that might influence the content on this website. This page explains how advertising and affiliate relationships work on this site, and what that means for you as a visitor.
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Affiliate relationships
This website may participate in affiliate programmes, meaning that Ordinal 42 may earn a commission if you click a link to a third-party product or service and subsequently make a purchase or sign up. This comes at no additional cost to you.
- — Affiliate links, where present, will be clearly identified or the relationship will be disclosed in the surrounding content.
- — The existence of an affiliate relationship does not influence our assessment or recommendation of any product or service. We only reference products or services we consider genuinely relevant to our visitors.
- — Commission-based compensation applies only to clicks resulting in a qualifying action, not to page visits alone.
- — Our primary business is consulting services; affiliate income, where present, is supplementary and does not affect the independence of our consulting work.
Sponsored content
From time to time, this website may publish sponsored content — material produced or co-produced in partnership with an external organisation and for which compensation has been received.
- — All sponsored content is clearly labelled as such at the top of the relevant page or article.
- — Ordinal 42 maintains editorial control over sponsored content. We will not publish sponsored material that conflicts with our values or misleads visitors.
- — Brand partnerships, if any, are disclosed clearly at the point where the partnership is relevant.
- — Sponsored content reflects the views of the sponsor or of Ordinal 42 in relation to the sponsored topic; it should be read with that context in mind.
Third-party advertising
This website may use third-party advertising networks to serve display advertisements. These networks may use cookies or similar technologies to show you advertisements based on your browsing behaviour.
- — Advertising networks we may work with include Google and similar providers. Their own privacy and advertising policies apply to data collected through their technologies.
- — Behavioural targeting, if active, means that advertisements shown to you may reflect content you have previously viewed online.
- — Cookies used for advertising purposes are only placed with your consent. You can manage these preferences through our Cookie Policy page.
- — Ordinal 42 does not control the content of third-party advertisements served on this site, though we do set category-level restrictions on ad types.
Your rights and controls
You have a number of options when it comes to advertising and personalisation:
- — Cookie preferences: you can enable or disable advertising cookies at any time via our Cookie Policy page. Changes apply immediately.
- — Opt-out of personalised ads: many advertising networks offer opt-out tools for personalised advertising. These are managed through the network's own platform rather than this website.
- — Data collected for advertising: data collected through advertising cookies is governed by the advertising network's own privacy policy and Ordinal 42's Privacy Policy.
- — GDPR / privacy regulation rights: if you are located in a jurisdiction covered by data protection law, you have rights relating to access, deletion, and objection to processing. See our Privacy Policy for how to exercise these.
- — FTC disclosure compliance: disclosures on this page and elsewhere on the site are provided in accordance with applicable guidelines on commercial relationships and material connections.
A note on editorial independence
The consulting analysis and briefings Ordinal 42 produces for clients are entirely independent of any advertising or affiliate relationship. No client or advertiser has influence over our research methodology, findings, or recommendations. If you have a question about a specific piece of content and whether it involves a commercial relationship, please write to us.